Post by account_disabled on Jan 23, 2024 9:16:52 GMT
Remember, a correctly composed subject will help to increase the opening by 30%! Tips from eSputnik Our service is used by thousands of customers - from huge marketplaces to small online stores. We have been observing their mailings for many years and have noticed certain patterns, based on which we have made the following recommendations for writing an effective subject of the letter: Add numbers to the subject . Numbers will make it more understandable and can increase views if they fit the context of the letter. Add personalization. . Messages with a personalized subject are read more willingly.
This can be not only personalization by C Level Executive List name, but also, for example, by product preferences . Use emojis . They will help draw more attention to the topic. Use emojis Be concise . The first 35-40 characters will be visible on mobile devices, 70-150 characters on desktop devices, depending on the screen width. Most often, messages are opened, the subject of which contains about 6 words. Test the subject of the message . If you are planning a mailing for 5,000 contacts or more, conduct an A/B test to evaluate the effectiveness of the theme. Test the message subject The results of the A/B test of the topic of the newsletter in eSputnik And now let's see what topics and techniques to increase views are used by various well-known Runet companies.
Creative Of course, a good joke, an interestingly played quote or wordsmithing not only makes you open the letter, but also draws attention to the sender, generally increasing interest in his mailings. The only problem is that it takes time, and the success of jokes is a subjective thing... Pampik.com : Prices have dropped by the summer Pampik.com The spring mailing, when getting back in shape is a problem, is relevant for many. But not for Pampik prices) M. Video: : Get cash from 20% on everything M. Video In our opinion, not a very successful example of creativity: the neologism is played only in the banner, and what relation the animal has to the cashback, apart from the phonetic similarity, remains unclear.
This can be not only personalization by C Level Executive List name, but also, for example, by product preferences . Use emojis . They will help draw more attention to the topic. Use emojis Be concise . The first 35-40 characters will be visible on mobile devices, 70-150 characters on desktop devices, depending on the screen width. Most often, messages are opened, the subject of which contains about 6 words. Test the subject of the message . If you are planning a mailing for 5,000 contacts or more, conduct an A/B test to evaluate the effectiveness of the theme. Test the message subject The results of the A/B test of the topic of the newsletter in eSputnik And now let's see what topics and techniques to increase views are used by various well-known Runet companies.
Creative Of course, a good joke, an interestingly played quote or wordsmithing not only makes you open the letter, but also draws attention to the sender, generally increasing interest in his mailings. The only problem is that it takes time, and the success of jokes is a subjective thing... Pampik.com : Prices have dropped by the summer Pampik.com The spring mailing, when getting back in shape is a problem, is relevant for many. But not for Pampik prices) M. Video: : Get cash from 20% on everything M. Video In our opinion, not a very successful example of creativity: the neologism is played only in the banner, and what relation the animal has to the cashback, apart from the phonetic similarity, remains unclear.